---
title: "Threadly vs Slack Workflow Builder: Full Comparison"
description: "Threadly vs Slack Workflow Builder: Workflow Builder automates processes in Slack. Threadly sends one message to many channels, including Slack Connect, with CRM targeting and response tracking."
url: "https://www.trythreadly.com/compare/threadly-vs-slack-workflow-builder"
---

Threadly vs Slack Workflow Builder

# Workflow Builder automates your workspace. Threadly reaches every channel.

Slack Workflow Builder is built into Slack and is great for automating processes: approvals, requests and onboarding steps. Threadly is for sending one message to many channels, including customer and partner Slack Connect channels, targeted from your CRM, with tracking on who responded.

[Get started free](https://slack.com/oauth/v2/authorize?client_id=2573203509911.7020858675504&scope=channels:history,channels:join,chat:write,chat:write.customize,commands,files:read,groups:history,reactions:read,team.billing:read,team:read,users:read,users:read.email&user_scope=channels:read,channels:write.invites,chat:write,groups:read,groups:write.invites,im:write,mpim:read,mpim:write) [Book a demo](https://cal.com/zev-zoldan/threadly-connect)

![A partner launch in #partner-cloudline with partner kit, enablement and deal registration buttons and a poll](https://www.trythreadly.com/product/partner-broadcast.webp)

## Which one fits the job?

### Pick Threadly if

-   You send the same update to many channels or people
-   You talk to customers or partners in Slack Connect channels
-   You want CRM targeting, booking buttons and response tracking

### Pick Workflow Builder if

-   You’re automating an internal process, like approvals or requests
-   You want something built into Slack
-   It already covers what you need

## One message, every shared channel

Send to every channel you pick, or to a segment that updates from HubSpot or Attio. Each channel gets its own copy.

ChannelsSegmentDirect messages

N

Northwind Customer SuccessAPP

Q4 roadmap is live 🚀

We just shipped SSO for every plan and a faster analytics view.

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-   customer-acmeAcme Corp · Slack ConnectDelivered
-   customer-globexGlobex · Slack ConnectDelivered
-   customer-initechInitech · Slack ConnectDelivered
-   customer-umbrellaUmbrella · Slack ConnectDelivered

## Threadly and Workflow Builder, side by side

Threadly

Slack Workflow Builder

What it is

An app for Slack that sends messages people act on

Slack’s built-in tool for automating processes

Best at

Updates, surveys and invites sent to many channels and people

Step-by-step workflows like approvals and requests

Where you use it

In Slack, the Threadly web app, or through the Threadly API and MCP server

In Slack

Price

Free to start

Part of Slack

## What Threadly adds

-   ### One send, many channels

    Pick channels, a saved segment or people, and each gets its own copy of the message.

-   ### Customer and partner channels

    Send to Slack Connect channels shared with customers and partners, from your workspace.

-   ### Audiences from your CRM

    Segments built from HubSpot, Attio or Clay fields that update as your data changes.

-   ### Meetings booked in Slack

    Calendly, Cal.com, SavvyCal or HubSpot meetings, booked from a button in the message.

-   ### Forms inside Slack

    A button opens a form as a Slack modal: text, dropdown, date and multi-select fields.

-   ### Who responded

    Clicks, replies and form responses by channel and by person, for every send.

## Frequently asked questions

What is the difference between Threadly and Slack Workflow Builder?

Workflow Builder is Slack’s built-in tool for automating processes such as approvals and requests. Threadly is an app for Slack for sending one message to many channels, including Slack Connect channels with customers and partners, with CRM targeting and tracking on who responded.

Can I use both?

Yes. Keep Workflow Builder for internal processes and use Threadly for updates to many channels and for customer and partner communication.

Does Threadly replace Workflow Builder?

Not for process automation. Threadly is for sending messages to many channels and people, and seeing who acted on them.

[See all comparisons](https://www.trythreadly.com/compare)

## Reach every channel with one send

Add Threadly to Slack, pick your channels and send. Free to start.

[Get started free](https://slack.com/oauth/v2/authorize?client_id=2573203509911.7020858675504&scope=channels:history,channels:join,chat:write,chat:write.customize,commands,files:read,groups:history,reactions:read,team.billing:read,team:read,users:read,users:read.email&user_scope=channels:read,channels:write.invites,chat:write,groups:read,groups:write.invites,im:write,mpim:read,mpim:write) [Book a demo](https://cal.com/zev-zoldan/threadly-connect)