Threadly vs Slack Workflow Builder

Workflow Builder automates your workspace. Threadly reaches every channel.

Slack Workflow Builder is built into Slack and is great for automating processes: approvals, requests and onboarding steps. Threadly is for sending one message to many channels, including customer and partner Slack Connect channels, targeted from your CRM, with tracking on who responded.

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Which one fits the job?

Pick Threadly if

  • You send the same update to many channels or people
  • You talk to customers or partners in Slack Connect channels
  • You want CRM targeting, booking buttons and response tracking

Pick Workflow Builder if

  • You’re automating an internal process, like approvals or requests
  • You want something built into Slack
  • It already covers what you need

One message, every shared channel

Send to every channel you pick, or to a segment that updates from HubSpot or Attio. Each channel gets its own copy.

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  • customer-acmeAcme Corp · Slack ConnectDelivered
  • customer-globexGlobex · Slack ConnectDelivered
  • customer-initechInitech · Slack ConnectDelivered
  • customer-umbrellaUmbrella · Slack ConnectDelivered

Threadly and Workflow Builder, side by side

What it is
Threadly:An app for Slack that sends messages people act on
Slack Workflow Builder:Slack’s built-in tool for automating processes
Best at
Threadly:Updates, surveys and invites sent to many channels and people
Slack Workflow Builder:Step-by-step workflows like approvals and requests
Where you use it
Threadly:In Slack, the Threadly web app, or through the Threadly API and MCP server
Slack Workflow Builder:In Slack
Price
Threadly:Free to start
Slack Workflow Builder:Part of Slack

What Threadly adds

  • One send, many channels

    Pick channels, a saved segment or people, and each gets its own copy of the message.

  • Customer and partner channels

    Send to Slack Connect channels shared with customers and partners, from your workspace.

  • Audiences from your CRM

    Segments built from HubSpot, Attio or Clay fields that update as your data changes.

  • Meetings booked in Slack

    Calendly, Cal.com, SavvyCal or HubSpot meetings, booked from a button in the message.

  • Forms inside Slack

    A button opens a form as a Slack modal: text, dropdown, date and multi-select fields.

  • Who responded

    Clicks, replies and form responses by channel and by person, for every send.

Frequently asked questions

What is the difference between Threadly and Slack Workflow Builder?

Workflow Builder is Slack’s built-in tool for automating processes such as approvals and requests. Threadly is an app for Slack for sending one message to many channels, including Slack Connect channels with customers and partners, with CRM targeting and tracking on who responded.

Can I use both?

Yes. Keep Workflow Builder for internal processes and use Threadly for updates to many channels and for customer and partner communication.

Does Threadly replace Workflow Builder?

Not for process automation. Threadly is for sending messages to many channels and people, and seeing who acted on them.

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Reach every channel with one send

Add Threadly to Slack, pick your channels and send. Free to start.

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