HubSpot integration
HubSpot knows who to message. Slack doesn’t.
Use HubSpot properties to pick the right Slack channels, send from HubSpot workflows, and let customers book a HubSpot meeting without leaving Slack.

Slack audiences built from HubSpot
Group customer channels by lifecycle stage, deal stage, renewal date, health score, owner or any custom property. The segment updates as HubSpot changes, so the next send reaches the right accounts.
See RevOps workflowsNorthwind Customer SuccessAPP
Your renewal is coming up
Let’s review this year and plan the next one. Pick a time that works.
Renewals in 30 daysDynamic
Renewal date within 30 days (HubSpot)
- customer-acmeDelivered
- customer-globexDelivered
- customer-initechDelivered
+ 6 more channels
Send from a HubSpot workflow
When a deal closes or a property changes, a HubSpot workflow can trigger a Threadly message to that customer’s Slack channel. Welcomes and check-ins go out without anyone remembering to send them.
See automations
HubSpot meetings, booked inside Slack
Add a HubSpot Meetings button to any message. Customers pick a time in a Slack modal, and the booking lands in HubSpot.

What teams send from HubSpot data
- Booking
Renewal reviews
Accounts renewing in 30 days get an invite with a HubSpot booking button.
- Automation
Closed-won welcomes
A deal moves to Closed Won and the welcome lands in the new customer’s channel.
- Form
Low health score check-ins
Channels with a health score under 60 get a check-in form from their CSM.
- Segment
Lifecycle-stage updates
Leads, customers and at-risk accounts each get the message that fits.
- Broadcast
Owner-personalized sends
Each customer sees their own CSM’s name and booking link, from the HubSpot owner field.
Frequently asked questions
What does the Threadly HubSpot integration do?
Threadly is an app for Slack. With HubSpot connected, you can target Slack channels and DMs by any HubSpot property, trigger Slack messages from HubSpot workflows, and add HubSpot Meetings booking buttons that open inside Slack.
Can HubSpot workflows trigger Threadly messages?
Yes. A HubSpot workflow can fire a webhook that sends a Threadly message to the relevant Slack channel when a deal stage changes or a property updates.
Can customers book a HubSpot meeting from Slack?
Yes. A HubSpot Meetings button opens a scheduling modal in Slack. The customer picks a time and the booking lands in HubSpot.
Which HubSpot plan do I need?
Segmenting by HubSpot properties works with HubSpot Starter and above. Triggering messages from HubSpot workflows needs a HubSpot plan that includes workflows (Professional or higher).
Put your HubSpot data to work in Slack
Add Threadly to Slack, connect HubSpot and send your first CRM-targeted message. Free to start.