HubSpot integration

HubSpot knows who to message. Slack doesn’t.

Use HubSpot properties to pick the right Slack channels, send from HubSpot workflows, and let customers book a HubSpot meeting without leaving Slack.

Partner segments: all partner channels, Gold partners from HubSpot and EMEA resellers from Attio

Slack audiences built from HubSpot

Group customer channels by lifecycle stage, deal stage, renewal date, health score, owner or any custom property. The segment updates as HubSpot changes, so the next send reaches the right accounts.

See RevOps workflows
N

Northwind Customer SuccessAPP

Your renewal is coming up

Let’s review this year and plan the next one. Pick a time that works.

Book a renewal reviewShare account updates

Renewals in 30 daysDynamic

Renewal date within 30 days (HubSpot)

  • customer-acmeDelivered
  • customer-globexDelivered
  • customer-initechDelivered

+ 6 more channels

Send from a HubSpot workflow

When a deal closes or a property changes, a HubSpot workflow can trigger a Threadly message to that customer’s Slack channel. Welcomes and check-ins go out without anyone remembering to send them.

See automations
Automations list with deal-closed, onboarding and renewal digest automations

HubSpot meetings, booked inside Slack

Add a HubSpot Meetings button to any message. Customers pick a time in a Slack modal, and the booking lands in HubSpot.

Select Date & Time modal in Slack for a 15-minute product walkthrough

What teams send from HubSpot data

  • Booking

    Renewal reviews

    Accounts renewing in 30 days get an invite with a HubSpot booking button.

  • Automation

    Closed-won welcomes

    A deal moves to Closed Won and the welcome lands in the new customer’s channel.

  • Form

    Low health score check-ins

    Channels with a health score under 60 get a check-in form from their CSM.

  • Segment

    Lifecycle-stage updates

    Leads, customers and at-risk accounts each get the message that fits.

  • Broadcast

    Owner-personalized sends

    Each customer sees their own CSM’s name and booking link, from the HubSpot owner field.

Frequently asked questions

What does the Threadly HubSpot integration do?

Threadly is an app for Slack. With HubSpot connected, you can target Slack channels and DMs by any HubSpot property, trigger Slack messages from HubSpot workflows, and add HubSpot Meetings booking buttons that open inside Slack.

Can HubSpot workflows trigger Threadly messages?

Yes. A HubSpot workflow can fire a webhook that sends a Threadly message to the relevant Slack channel when a deal stage changes or a property updates.

Can customers book a HubSpot meeting from Slack?

Yes. A HubSpot Meetings button opens a scheduling modal in Slack. The customer picks a time and the booking lands in HubSpot.

Which HubSpot plan do I need?

Segmenting by HubSpot properties works with HubSpot Starter and above. Triggering messages from HubSpot workflows needs a HubSpot plan that includes workflows (Professional or higher).

Put your HubSpot data to work in Slack

Add Threadly to Slack, connect HubSpot and send your first CRM-targeted message. Free to start.